From ad campaigns to product hangtags, if it speaks to a consumer I've written it.


REI Co-op is an outdoor retailer with over 150 retail locations across the US.


ExOfficio is an adventure travel apparel brand sold in specialty retails and branded stores.

Popcorn Pavilion/Kukuruza Gourmet Popcorn

Kukuruza Gourmet Popcorn, owned by Popcorn Pavilion LLC, is an artisan popcorn brand I cofounded in 2009.